It is about comparing a specific area of our company with that of another company that is achieving significant revenues. This type of benchmarking is quite interesting. Therefore, we are often faced with scarce resources to obtain a clear and quality measurement. The problem with this type of benchmarking is that we need to have access to relevant data and information that, in many cases, the competition will not want to provide us. The purpose of all this is to analyse which aspects our organization should improve and by looking at the successes of our competitors. In this case, what we are looking for is to have access to relevant information from leading companies that are our direct competitors. Access to information is the order of the day in the internal benchmark. Instead of looking at and analysing data from rival companies, what we do is choose the most successful department of our own company to analyse the data in this area and thus improve that of the rest of the company, learning from what is done correctly.Īs you need to collect information from the company, it is a simple technique because it is not necessary to search for the data outside of the business. Without a doubt, this is the simplest form of benchmarking of all. Improving communication between company departments.ĭepending on the type of information and data that we obtain, there are three different types of benchmarking:.Improving competition, inside and outside the company.
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