![]() The applicator separates every single lash, adding heaps of volume and tons of length. What it’s like to use it: Out of the entire line, this mascara is my top pick. The mascara comes in one shade, "Midnight Mood," which is black. It also promises to be flake-free and smudge-proof with zero clumping whatsoever. What it claims: This lengthening mascara claims to add three times the amount of volume to lashes with its smaller yet more precise wand. The Item Beauty Lash Snack mascara lengthens and volumizes the lashes. “Item Beauty is all about embracing your imperfections, not masking anything, because they all play a part in what makes you truly unique.” How did I test Item Beauty? “An 'item' is an individual thing and so is beauty,” says Rae on the brand’s website. Inspired by Rae’s attitude toward beauty, the line puts emphasis on self-love and not comparing yourself to others. The affordable-leaning prices (at least compared to what you may find at Sephora), reflect the younger generation she’s appealing to. ![]() ![]() The line’s intended audience is Addison’s fan base, which spans pre-teens to adults, but primarily encompasses Gen-Zers. You can also snag a $48 hoodie, but that’s out of the scope of my testing. The products range from $10 for baby blending sponges to $22 for setting powder, making it closer to drugstore prices than high-end. With a simple twist of the Lip Quip applicator with the vial in her mouth, Addison quickly made her juicy lip product go completely viral, inciting thousands of beauty-loving creators to do the same flirtatious maneuver.Item Beauty offers both skincare and makeup products.Ĭomposed of skincare, makeup, and tools, Rae’s line consists of 13 products in total. Other glosses on bare lips can be a bit drying, not adding much moisture to the lips at all - but this hybrid formula does just that in one easy swipe, no balm needed. What I love most about the Lip Quip is that it can stand in for your go-to lip balm, but still feels (and looks) like a slightly more elevated lip gloss. What’s more, the shades are universal and quite subtle (which is nice for day to day). It feels silky smooth and hydrating on bare lips, and the subtly tinted hues add a new juicy dimension and unique depth to some of my favorite lip combos. I was willing to overlook that personal gripe, however, as I instantly fell in love with the formula - so much so that I’ve recommended the product to so many of my girlfriends, and have even been asked by a few strangers what lip color I was wearing. Typically, I like a more subtle vanilla scent, as anything too fruity feels quite young, and even gives me a slight headache if reapplying constantly. When first twisting open the bottle, I noticed a super strong scent that leaned ultra fruity, which was a bit of a turnoff for me TBH. In The Shade: Come Thru Olivia Rose Ferreiro We may receive a portion of sales if you purchase a product through a link in this article. We at Bustle only include products that have been independently selected by our editors. If you just so happen to be on the market for some yummy products to swipe on your pout this season, you may want to pick up Item Beauty’s lip oil before it sells out yet again - here’s why. Tinted, glossy, and very much a lip treatment in a bottle, the lippie currently is available to shop in four different hues at both Sephora and Kohl’s, with the sheer violet color being my personal fave. One product in particular that reigns amongst the it girlies of the internet? None other than the trending Lip Quip by Addison Rae’s Gen Z-focused brand, Item Beauty. And while many buzzy brands released their own version of the juicy lip treat (including Fenty Beauty, r.e.m beauty, and Lawless, to name some standouts), very few reached serious cult-status by way of TikTok’s viral platform. There were countless lip oil launches that came in hot throughout the warmer months this year.
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